Logo & Idendity

Logo design is what got my foot in the door as a graphic designer. I was 19 years old when I fully committed to starting my own home-based lemonade stand. Soon as I learned to design my own logo and business cards, word began to spread and networks of friends and colleagues commissioned me to create their brand identity.

The kinds of logos that inspire me most are ones with very basic shapes, whether it's a letter, a circle or square, a number, or a silhouette. I try to combine two completely unrelated objects to create something completely new. My all-time favorite so far has been the Butterfly Theatricals logo. I happily made this for a playwriter and actor in Broadway.

Logo for Omega Health Urgent Care Clinic

I developed the logo and brand identity for Omega Health Urgent Care Clinic, which finally saw its grand opening in the spring of 2021.

Omega Health Urgent Care Clinic was finally able to break ground and open their doors to the public after many years of hard work. The clinic is set on a beautiful, wooded lot in rural New York and is designed to be clean, bright, and welcoming. The interior has a modern aesthetic with comfortable chairs and large windows that let in plenty of daylight.

Morris Heights Health Center Logo Revamp

The challenge was to modernize a 30 year logo without losing brand equity with patients. I cleared out the clutter in the old design and came out with this one. The project was approved, but then the pandemic hit and the company's priority shifted. As a result, this project never came to life. I was working there as an a full-time employee.

Music Resource Network

Logo identity for a program initiative for music industry professionals and aspiring talent to meet, connect, and share resources whereby gaining the opportunity to expand music career efforts.

The Black PEARL Program Logo Revamp

A fresh design on a school-based non-profit organization providing education designed to lift self-esteem, pride, and etiquette for girls of colored worldwide.

Before

After

Juicing Giants

Brand identity and stationary design work for a small start-up juicing business on a mission to raise the vibration of thousands with a campaign to get people to juice fast. One of my favorite logos in my early years.

Special Baby Entertainment

In the early beginnings, a local dancehall artist with an obsession with Superman asked me to create a logo that can be made into a t-shirt and also merges his love for dancehall reggae and Superman. And here it is...

#NewYorkShxt

A fresh design and alternative to the iconic "NY" Yankee symbol, a local streetwear fashion brand commissioned me to create a new NY trademark. I must say, It came out amazing!

ItchyShopper.com

One of my personal projects and start-up website in eCommerce to try my luck with drop-shipping. I created an entire store complete with a newsletter, etc. I wanted a strong authority looking logo to set my shop apart from other run-of-the-mill independent stores online. I wanted a logo that was somewhat familiar to that of major brands.

Full Element Mixed Martial Arts

Logo design for a local martial arts studio in my neighborhood.

DirectSalesReport.com

The idea was to create an authority brand for a newspaper blog tailored towards operators of home-based business opportunities.

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